ffıy

Pacrea

The platform that brings content creators and influencers together with venues and brands. A business says what it wants to happen and what it can spend; Pacrea assembles the campaign and finds the people to make it.

The creator side is open. Businesses cannot brief yet — that waits on payments. But creators can apply now, because a marketplace with nobody to answer has nothing to sell. Applying happens in the app, where your account is; there is still no waiting list and still no creator count, because an application is a private letter and a number would imply a directory.

Apply in the app

Two sides

Neither side is worth anything without the other.

That is the honest difficulty, and it decides the order this gets built in: the creator side comes first, because a campaign with no creators is an empty promise to a business that has already paid.

A venue or a brand

States an outcome rather than a deliverable. Not "three posts" — a fuller Tuesday, a new dish people should hear about, a room that needs to fill in October.

  • Says what it wants and what it can spend.
  • Approves the creators before anything is agreed.
  • Pays on delivery, against work it can see.

A creator

Is found by what they actually make and where they actually are, not by a follower count. A hundred people who live in one city are worth more to a restaurant in that city than a hundred thousand who do not.

  • Sees the brief, the money and the deadline before saying yes.
  • Keeps every right to what they make.
  • Is paid by Pacrea, not chased by the business.
How a campaign runs

Five steps, in this order.

  1. The goalA business says what it wants to happen, in its own words.
  2. The budgetA number it is willing to spend, stated before anybody is approached.
  3. The creatorsPacrea proposes people whose work and city fit the goal.
  4. Your approvalNothing is commissioned and nothing is spent until the business says yes.
  5. Payment on deliveryThe work is delivered, then it is paid for. Not the other way round.
What it will never do

The rules are the same rules.

Pacrea shares a login with fofiy and nothing else. The line between them is not a policy — it is a database boundary, and it is the reason the three products can sit under one name at all.

  • It never reads where anybody is. Presence belongs to fofiy and stays there. No campaign, no brief and no report can see a live count, a place or a check-in.
  • It never buys visibility inside fofiy. Paying will not put a venue higher in a list or get anybody more requests. That door stays shut, and it is a different door from paying for a piece of work.
  • It never sells a follower count. Reach is not the unit. What a business pays for is a piece of work delivered by a person who was told what it was for.
  • It never writes on anybody's behalf. A creator's account is theirs. Nothing posts for them.
  • It is not the same thing as being the Face of a place. A Face is somebody a venue already knows: a regular who says yes to an open call, paid in perks and never in money, with the relationship labelled on every post they make there. A Pacrea creator is hired for a piece of work, paid for it, and may never have set foot in the place. One is a local relationship; the other is a job. Neither becomes the other, and a Face cannot review the venue they speak for.
Today

Two of the three are open.

fofiy answers one question — who at this place, right now, is open to company — and it is live. Poudrose is a catalogue of objects from workshops that put their name on them, and its wall is here. Pacrea is a document and this page. When there is something to use, it will be at this address and nowhere else.

hello@fofiy.com

A real address, read by a person in Cannes. Writing to it puts you on no list and starts nothing automatic.